ADriana
Sanchez
Independent Brand & Creative Consultant
I help brands figure out what they need to say and how to bring it to life.
I work with brands and marketing teams on positioning, creative direction, and communication, from making sense of a business challenge to developing the idea, shaping the narrative and guiding the work that follows.
15+ years across marketing, advertising, fashion, and independent creative work. Strategy and execution, without losing sight of either.
What I do
From strategy to execution
I help brands and marketing teams work through brand challenges, develop creative ideas and bring them to life.
Whether you need a clearer brand direction or creative leadership for a specific project, there are a few ways we can work together.
Selected work
A selection of projects across brand strategy, creative concepts, campaigns and communication.
Explore selected work →
Ways to Work Together
I work with brands and marketing teams on defined projects, combining strategic thinking with creative execution.
Depending on your business needs, we can work together in three ways.
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For brands that need a clearer direction.
For businesses evolving, growing, or struggling to communicate what makes them different.
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For launches, campaigns and brand evolution.
For businesses with a specific challenge that needs a strong idea, a clear narrative, and a creative direction.
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For teams that need senior creative direction for a defined period.
A focused collaboration with an internal team to establish priorities, guide decisions, and move a specific brand or communication project forward.
For brands that need a clearer direction
For businesses that are growing, evolving, or struggling to communicate what makes them different.
The work can include:
Reviewing your business, brand, and current communication.
Defining positioning, value proposition and differentiation.
Developing brand narrative, key messages and tone of voice.
Providing practical recommendations for implementation.
Typical duration: 2–3 weeks
Investment: €1,800–€2,800 + VAT
The outcome
A clear, documented brand direction that your team can understand, use and build on.
For brands with a specific challenge to solve.
From a new launch or campaign to a repositioning or a new communication direction.
The work can include:
Defining the challenge and strategic direction.
Developing the creative concept and narrative.
Copywriting and defining communication materials.
Creative direction and agreed production support.
Typical duration: 3–6 weeks
Investment: €3,000–€5,500 + VAT
The outcome
A strategic idea developed into a creative project, ready for implementation or launch.
Fractional Brand & Creative Lead
Brand & Creative Projects
For teams that need senior creative direction for a defined period
A focused collaboration with an in-house team that needs experienced strategic and creative input without hiring someone full-time.
The work can include:
Setting priorities and creative direction.
Working closely with marketing teams and external partners.
Guiding brand projects and key decisions.
Sharing knowledge, tools and criteria to support the team's work.
Typical engagement: 6–8 weeks
Investment: €1,500–€2,200 + VAT per month
The outcome
More clarity, stronger creative direction and greater capacity to move projects forward, with agreed objectives, responsibilities and timelines.
Have a project? Get in touch
Brand Clarity & Strategy
Brands I’ve worked with
