Adriana is a copywriter, brand strategist, and creative director with over 15 years of experience turning vague ideas into clear positions and making them work in the real world.
She has led marketing and communications teams, worked as a creative copywriter at BAR Ogilvy and written as a fashion journalist for Vogue Portugal. This mixed background allows her to move comfortably between strategy and execution, concept and craft, thinking and making.
After co-founding Studio Playroom, Adriana now works independently with selected clients looking for direction, clarity, and ideas that hold up beyond the first presentation.
Her work sits between strategy, language, and visual thinking — informed by practice, not trends.
Professional Practice
She is precise by nature, allergic to fluff and deeply invested in getting things right (yes, the Virgo reputation exists for a reason). Having lived and worked between Europe, San Francisco and Bali, she brings a global perspective to every project — along with a sharp eye for what’s relevant, what’s performative and what simply doesn’t work.
Her work is never purely technical. It is grounded in visual rigor, cultural sensitivity and an insistence on meaning, not noise.Focus Areas
Strategy & Positioning
Visual Frameworks
Concept development
Naming
Brand Communication
Content systems
Tone of Voice
Copywritting
Creative Direction
Brand Storytelling
Art direction
Campaign Ideation
Editorial Writting