Creative Strategy & Co-founder | Studio Playroom

(Jan 2024 – Current)

As Co-Founder, Head of Strategy & Creative Director, I established and currently lead a creative studio specializing in integrated communication and brand campaigns. Our focus is on delivering high-level Brand Strategy and Creative Direction for lifestyle, fashion, and consumer brands.

Key Impact & Big Ideas:

• Strategic Leadership: Defined global strategies for client positioning and led end-to-end projects from creative concept to final execution.

• Measurable Growth: Developed and implemented successful digital and offline campaigns, achieving an average increase of +35% in engagement and +25% in digital traffic for clients.

• Operational Efficiency: Managed and optimized client budgets, achieving an average 15% reduction in operational costs while maintaining quality standards.
  

Creative Copywriter | Bar Ogilvy

(Nov 2017 – Mar 2022)

Worked as a Creative Copywriter for multinational brands, focusing on developing creative concepts and communication strategies across digital marketing, advertising, and brand storytelling.

Key Impact & Big Ideas:

• Omnichannel Concepts: Developed creative concepts and campaigns aligned with core business KPIs.

• Integrated Execution: Wrote scripts and content for integrated campaigns across TV, radio, outdoor, and digital.

• Impact & Consistency: Collaborated directly with Art Directors and media teams to maximize impact and ensure message consistency. Delivered campaigns that consistently surpassed client metrics for awareness and reach.
  

Head of Marketing & Communication | Knot Kids

(Aug 2014 – Oct 2017)

Head of Marketing responsible for the strategic and operational management of marketing and communication across the fashion and retail kids brand.

Key Impact & Big Ideas:

• Digital Transformation: Defined the annual plan and managed the marketing team and budget. Implemented an omnichannel strategy that resulted in a +40% growth in the digital community and a +30% increase in e-commerce visits.

• Brand Presence: Coordinated photo shoots, advertising campaigns, and strategic brand activations, as well as PR presence in both Portugal and Madrid.

• International Focus: Managed strategic partnerships, ensuring return on investment, and organized/participated in international fashion fairs.

Additional  Experience

• Vogue Portugal(May 2012 – Apr 2013): Worked as a Journalist, gaining a profound understanding of luxury editorial standards and fashion storytelling.

• Guava(Jul 2013 – Apr 2014): As Head of Brand & Communication, I led the definition of brand positioning and developed global strategies. Managed the annual budget and led integrated campaign launches for multiple collections (SS14, FW14/15, SS15.

• Fashion Clinic(Apr 2014 – Aug 2014): Executed marketing and communication plans for the luxury retail sector (GUCCI Portugal), coordinating premium client events and media relations.